Who We Are

HIVE is a design collaborative whose mission it is to provide transformational full-service support for your business growth. We specialize in retail, restaurant, medical and hospitality design. We are passionate about innovative design and appreciate unique talents.

Together, we push the limits of design by introducing a multitude of details that create harmonious experiences. Through a boutique design experience, we provide full-service support by designing your environment in a beautifully functional way, keeping in mind both the space and the people connected to it.

Creating beautiful and functional environments as a foundation for your success is our business.


Founder, Principal Designer

From market showrooms and retail boutiques, to residential, restaurant and hospitality design, Gini has spent the past twenty years evolving into an innovative creator within the industry.

Known for her friendly and outgoing personality, she shows genuine interest in others' endeavors and an eagerness to find a way to facilitate their aspirations through design. Supported by a talented team and extended network of creatives, Gini has the innate ability to channel her clients' needs while offering them a new perspective through a transformed space. As an entrepreneur and business owner herself, Gini understands the affect an environment can have on productivity, inspiration and general well-being. Her passion for collaborative design has propelled her into the role of creative director for many large-scale projects, guiding her team of consultants, craftsmen, fabricators and marketing professionals, and working one-on-one with architects and builders.

As part of the highly creative community of Asheville, North Carolina, Gini cares deeply about the success of fellow entrepreneurs and businesses within the Southern Appalachian region and beyond.



Furniture Designer / Fabricator,

AnCrann Furniture

HIVE and AnCrann have collaborated on furniture design, retail and window displays for more than six years. Kevin is a seventh generation furniture maker from Ireland whose keen attention to detail and creative mind makes him an invaluable part of the HIVE design team.



Environmental Graphic Designer,

Linsey Gray Creative

Multilayered in skill set and equipped with a background in Interior Architecture, Linsey's collaboration with HIVE ensures that the environments we design accurately reflect the identity of the business that practices inside. From logo and visual brand identity, to custom designed signage, interior graphics and way-finding systems, visitors will know exactly where they are and why.



Marketing Director,

Annie Carlson Consulting

Annie thrives when partnering with organizations to tell their stories and grow their business. Her background in higher education, organizational leadership, marketing, and communications has laid the foundation for her marketing business. Annie’s deep appreciation for collaboration has led to successful partnerships across industries.  


We value the strength of the collective mind and believe in a holistic design approach to shape a stronger user experience.


As a design collaborative, we bring varying talents together to provide the best team with the best solutions for your project.



Metal Artist / Fabricator, 

Business Name

Short bio for Chukk here...



Art Director / Graphic Designer,

Linsey Gray Creative

Residing in sunny Los Angeles, and a wizard at taking brainstorm sketches and turning them into workable renderings, Brianna handles all things Revit and AutoCAD for HIVE’s projects. She has her finger on the pulse of west coast design and brings a fresh perspective to all of our work.




Senior Retail Environmental 

/ Industrial Designer

Based in Portland, Oregon with his two kids, David is HIVE’s go-to consultant for all things Commercial Design. His portfolio includes work for NIKE, North Face, Adidas, Starbucks and Boeing to name a few. A lot of his time outside of the studio is spent traveling in his 1950 Comet.


With 15 years of experience in Medical Design ranging from Dermatology and Optometry to Recovery Centers and Pharmacies, HIVE is invested in staying “in the know” so that we can support you and your team with your design decisions. 

Gini Marshalll, Founder & Principal Designer, HIVE