CASE STUDY:

ENVISION EYECARE

Asheville, North Carolina

THE CLIENT

Dr. Golson moved his private practice in a former general store building located in the prominent neighborhood of Grove Park, Asheville. A caring optometrist who's passions also include world travel and metropolitan style, Dr. Golson envisioned a bright, inspiring environment that supported a positive, productive climate for his staff, and greeted patients with a balance of comfort and fun – all while reflecting his approachable, yet sophisticated, personality.

THE CHALLENGE

With virtual appointments and online shopping becoming increasingly popular, optometry offices compete for patients and eyewear customers' attention daily. In addition to the convenience of digital services, there are optical clinics in major discount stores throughout the country that pose an equally concerning challenge for private practices. 

THE SOLUTION

To stand out against online and discount competitors, Envision Eyecare had to be unique and visually stimulating, from the outside in, to attract patients and eyewear customers seeking credible, personalized, quality service. From laboratory, testing and exam rooms, to the reception area and retail zone, HIVE's team completed architectural and lighting plans, designed custom furnishings and displays, crafted visual merchandise and window displays, consulted on landscaping and an exterior mural – all to showcase the level of service, quality of product, and the lifestyle Dr. Golson was so eager to share.

 

We also worked with a local branding firm to re-design the client's existing logo and create exterior signage.

THE RESULT

While the creative mural outside captivates prospects from the road, new patients continue to remark on the re-design of the building, the window displays and the landscaping as main reasons they chose to schedule an appointment at Envision Eyecare. The business experienced a 22% increase in sales within the first six months and a 35% increase in sales within the first year at their newly designed location.

SERVICES RENDERED
  • Architectural Design for Medical Rooms + Lab

  • Lighting Design

  • Exterior Signage and Sculptural Design

  • Mural Design

  • Interior Design / Exterior Design (colors, material and furnishings selections)

  • Landscape Design

  • Retail Design / Display Design

  • Visual Merchandising

  • Window Display Design (for the first 3 years)

  • Product Development

  • Guidance on increased brands

  • Logo Design Consultation with local firm

  • Continued Business Consultation

  • Instagram
  • Pinterest
COPYRIGHT © 2020 HIVE INTERIOR DESIGN. ALL RIGHTS RESERVED. SITE DESIGNED BY LINSEY GRAY CREATIVE.