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With the desire to serve his patients in the best way possible while standing out among their generic competitors, Dr. Golson reached out to HIVE for help in designing a new location for his practice. Our team worked to design an environment that represented the appreciation of unique design. After researching the demographic data, we explored options of combining it with unique ways of displaying frames and supporting staff throughout their day. We continued our efforts to the exterior of the building, including landscape design and the quarterly rotation of the window displays for the practice. Dr. Golson reported a 37% increase in retail sales and a 40% increase in patients within a year of operating within his new facility. We happily pop in on a regular basis and do quick refreshes of product displays as needed. 




Currently under construction, HIVE is leading the design for a 20,000 sq. ft. facility for Dr. Jeff Moskowitz’s dermatology practice which serves over 38,000 patients annually. From the initial concept phase, we have worked closely with the builder, architect, vendors and client to design every element of this new construction project. Areas of focus include the exam, surgery and autoclave rooms, auxiliary support rooms, and the 4,000 sq. ft. lobby designed with a 27 ft. tree root, selected by Dr. Jeff as its backdrop. Many elements of the practice have been custom-designed by HIVE - providing innovative solutions, support to the amazing staff and an overall positive experience for the patients.



After spending a year designing her new practice with a corporate optometry design firm, Susanne Kilgo asked HIVE to take over the project. Afraid of losing patients, Dr. Kilgo gave us just 60 days to turn the existing orthodontist office into the beautiful optometry practice that it is today. Our team listened to Susanne to glean a better understanding of who she is as a doctor and how she wanted to be represented to her patients as well as her staff. Some of our solutions included showcasing her frames to optimize ease and increase sales, and custom-designing work stations that functioned well for all. Our team stepped up to the plate and worked around the clock to produce all of the displays, reception areas and exam rooms for Susanne and her team, and at half the cost of what she would have paid if hiring Optometry suppliers.


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As part of a company-wide effort to elevate her rapidly growing hemp and CBD business, Franny Tacy of Franny's Farmacy humbly asked HIVE to help breathe new life into the brand's eight existing franchise locations and establish the overall design direction for future retail stores. With storage, flexibility, storytelling and customer demographics in mind, we are focusing this project on:

Exploration - A welcoming environment where customers feel comfortable exploring products without feeling overwhelmed or rushed.

Engagement - An interactive environment where customers are prompted to learn about the products via staff demonstrations and consultations.

Education - A learning environment with easy-to-digest bits of information thoughtfully exhibited throughout the space. 



When powerhouse Entrepreneur Lexi Diyaso was ready to take her mobile clothing boutique to the next level, she called on Hive to help. Securing a prominent location in downtown AVL allowed her to fulfill her dreams of a full women’s retail and lifestyle shop. Hive designed a super cool boutique vibe with our display designs, back wall murals, color palette and black and white photography of local fashion model wearing Hazel Twenty clothing. Copper accents were added throughout. Lexi hosts a DJ dance party every Friday in the shop and has since expanded into a second location featuring men’s clothing.




“Working with Gini Marshall on the expansion of our optometric office was like having our own personal “easy” button. She has a gentle, confident, unhurried way of managing her projects, and was knowledgeable and precise in her methods and was always conscious of the deadlines in which she was working. Every aspect of the project seemed to fall miraculously into place without a hitch. [...] At every turn of our project she had the answer to any difficulties or issues that arose. She had access to a vast number of resources and contractors to cover any seen or unforeseen piece of our project. It was truly an amazing experience to work with Gini and see her deliver the product that we desired.”

- Dr. Cannon & Cindy Cannon, Hendersonville Eyecare

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