As part of a company-wide effort to elevate her rapidly growing hemp and CBD business, Franny Tacy of Franny's Farmacy humbly asked HIVE to help breathe new life into the brand's eight existing franchise locations and establish the overall design direction for future retail stores. With storage, flexibility, storytelling and customer demographics in mind, we are focusing this project on:
Exploration - A welcoming environment where customers feel comfortable exploring products without feeling overwhelmed or rushed.
Engagement - An interactive environment where customers are prompted to learn about the products via staff demonstrations and consultations.
Education - A learning environment with easy-to-digest bits of information thoughtfully exhibited throughout the space.